When I first started publishing on Kindle, I would price my books anywhere between $10-$15. My books were taking me days to research and write and I thought that I needed to set my price at least this high in order to turn a profit and make it worth my white.
It wasn’t long before I noticed the pricing structure of some of my competitors and thought “How the heck can these people be making any money selling books for under a buck!?!”.
Showing my true colors as a rookie in the Kindle publishing world, I promptly dropped my prices too.
At first this didn’t make any difference until I applied my strategies for getting my book to appear in search results but even when I started to sell more copies of my book, I still really wasn’t seeing the point of selling books for so cheap.
The fact that I was getting my books into the hands of readers was a good thing. But I also wanted to make some money along the way so I needed to add something.
I needed a back end.
This is a principle applied across all forms of sales that refers to purchases that occur after an initial sale.
A vendor will often sell their front end product cheaply (or at a loss) if they have a strong and profitable back end.
The important thing to think about is that a person who spends even a dollar on your Kindle book has proven herself to be a buyer.
Read that again.
This is a person who has the ability AND motivation to buy information products online. It stands to reason that if you present an offer or multiple offers within your book that are relevant to the subject matter, they are much more likely to make another purchase.
I should say that I am not suggesting that you pepper your book with advertisements for other products.
This will only aggravate the reader and at best prompt him to request a refund or at worst leave a negative review on your Amazon sales page.
If, however, you continue to provide value by suggesting other products that will enhance his purchase, you’ll have a happy customer on your hands.
There are a couple of different ways you can go about embedding links in your book that will seem natural to the reader.
The first is the “old-school” print method of adding an appendix or resource section to the end. Here you can simply compile a list of helpful links to the reader after they have finished reading your book.
Note: If you are using affiliate links to products from a merchant like Clickbank, be sure to use redirects or link shorteners. It’s not that you want to hide the fact that you are using affiliate links but rather that they just look ugly and decrease the likelihood that someone will click on them.
The second is my personal favorite method and one that takes advantage of the digital format.
You can either link out from within chapters or at the end of any given chapter of your book. A lot of people are reading their Kindle books on devices that have internet access enabled. They are becoming familiar with the fact that they can click on links comfortably and return to your book without negatively affecting their reading experience.
I have tested both techniques extensively and have found that embedding links within a book to be slightly more effective than a resources section. It really depends on the subject of your book and the intended audience.
For the best of both worlds, try mixing both techniques to maximize your click-throughs.
There is a reason that Kindle publishing is such a hot topic in internet marketing these days. It’s not that difficult to get your product in front of millions of buyers on the world’s biggest bookstore in a matter of hours.
As easy as it may be however, there are many tricks to making the most of this opportunity and turning it into a proper cash machine. If you implement this strategy into your Kindle publishing efforts, you will see much better results than just slapping a book up there for a dollar and hoping to sell hundreds of copies.
If your book contains links to other products for which you receive a commission, you will multiply your efforts tenfold and have the potential of a serious passive income stream on your hands.
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