The Secret To Making Money With 99¢ Kindle Books

When I first started publishing on Kindle, I would price my books anywhere between $10-$15. My books were taking me days to research and write and I thought that I needed to set my price at least this high in order to turn a profit and make it worth my white.

Big mistake.

It wasn’t long before I noticed the pricing structure of some of my competitors and thought “How the heck can these people be making any money selling books for under a buck!?!”.

Showing my true colors as a rookie in the Kindle publishing world, I promptly dropped my prices too.

Kindle pricing tips

At first this didn’t make any difference until I applied my strategies for getting my book to appear in search results but even when I started to sell more copies of my book, I still really wasn’t seeing the point of selling books for so cheap.

The fact that I was getting my books into the hands of readers was a good thing. But I also wanted to make some money along the way so I needed to add something.

I needed a back end.

This is a principle applied across all forms of sales that refers to purchases that occur after an initial sale.

A vendor will often sell their front end product cheaply (or at a loss) if they have a strong and profitable back end.

The important thing to think about is that a person who spends even a dollar on your Kindle book has proven herself to be a buyer.

Read that again.

This is a person who has the ability AND motivation to buy information products online. It stands to reason that if you present an offer or multiple offers within your book that are relevant to the subject matter, they are much more likely to make another purchase.

I should say that I am not suggesting that you pepper your book with advertisements for other products.

This will only aggravate the reader and at best prompt him to request a refund or at worst leave a negative review on your Amazon sales page.

If, however, you continue to provide value by suggesting other products that will enhance his purchase, you’ll have a happy customer on your hands.

There are a couple of different ways you can go about embedding links in your book that will seem natural to the reader.

The first is the “old-school” print method of adding an appendix or resource section to the end. Here you can simply compile a list of helpful links to the reader after they have finished reading your book.

Note: If you are using affiliate links to products from a merchant like Clickbank, be sure to use redirects or link shorteners. It’s not that you want to hide the fact that you are using affiliate links but rather that they just look ugly and decrease the likelihood that someone will click on them.

The second is my personal favorite method and one that takes advantage of the digital format.

You can either link out from within chapters or at the end of any given chapter of your book. A lot of people are reading their Kindle books on devices that have internet access enabled. They are becoming familiar with the fact that they can click on links comfortably and return to your book without negatively affecting their reading experience.

How to format links for a Kindle book

I have tested both techniques extensively and have found that embedding links within a book to be slightly more effective than a resources section. It really depends on the subject of your book and the intended audience.

For the best of both worlds, try mixing both techniques to maximize your click-throughs.

There is a reason that Kindle publishing is such a hot topic in internet marketing these days. It’s not that difficult to get your product in front of millions of buyers on the world’s biggest bookstore in a matter of hours.

As easy as it may be however, there are many tricks to making the most of this opportunity and turning it into a proper cash machine. If you implement this strategy into your Kindle publishing efforts, you will see much better results than just slapping a book up there for a dollar and hoping to sell hundreds of copies.

If your book contains links to other products for which you receive a commission, you will multiply your efforts tenfold and have the potential of a serious passive income stream on your hands.

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Comments

  1. Abe says:

    Hi Jon – great content that you provide here…

    Please correct me if I’m wrong here, but doesn’t Amazon or B&N have crawlers that detect and frown upon affiliate links that lead directly to merchants specifically like Clickbank that will ultimately decline your eBook submission for this reason alone?

    Thanks!
    Abe

    • Jon says:

      Hey Abe – you raise a good point. I haven’t had any issues with this myself but a lot of my books I link out to pre-sells rather than directly linking to a Clickbank sales page. This way I have the opportunity to generate leads as well as sales.

      Perhaps I’ll write up a post about how I go about this as it’s almost certainly more effective (and potentially safer if Amazon is in fact doing that) than direct linking to merchants.

  2. Abe says:

    Of course… thanks Jon!

    D’uh, the infamous “squeeze page” with optin popup. Similar to an AdWords campaign, is that right?
    I’ve been so used to building authority / niche sites that I’ve entirely neglected other methods of capture.
    Appreciate your input; Jon

    Cheers,
    Abe

    • Jon says:

      Yes although I do my squeeze pages a bit differently than the traditional way. People are generally getting more savvy about where to give up their email addresses nowadays. The old lure of a “free report” isn’t enough anymore.

      Capturing leads and building relationships is absolutely essential to success online. I have a series of posts planned that will walk you through how I do this.

  3. Adam says:

    Jon, suspected 99c book is a good approach because there’s a tiny degree of commitment as opposed to offering something for free.

    I’ll try this for sure.

    I’ve followed you on Twitter, something I rarely do, like your style.

    By the way, have you tried Cloud:flood by Glen Allsopp at Viperchill yet? should multiply your efforts and revenue…

    cheers,

    Adam

    • Jon says:

      Hey Adam – the expectations can be quite different between free and even 99c. I’ve been playing with $2.99 now as well and having some success.

      I’m a big fan of Glen’s stuff – haven’t tried Flood yet though. I love the whole “pay with a tweet” model so I’ll definitely give it a shot somewhere down the line.

  4. Adam Bryan says:

    Hey Jon,

    This is some great advice you are giving us. I’ll be sure to implement some of these things once I finally get myself a Kindle version of my book on Amazon.com.

    I just discovered your blog today and I really like the content you have on here. It’s honest and very helpful.

    • Jon says:

      Hey Adam,

      Thanks for the kind words. Definitely give a few of these strategies a try and report back with your results!

      Cheers,
      Jon

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