Have you ever heard the saying “It’s not what you know but who you know”?
It seems like the kind of saying that only applies to people in traditional retail and marketing channels but I believe it’s every bit as relevant for people in internet marketing.
There are a lot of people making a boat load of money online with garbage products.
Re-hashed, out-dated, irrelevant garbage that isn’t worth the bandwidth it’s downloaded through.
How are these people making so much money?
They have built relationships with people that allow them to leverage their business far beyond what they would be able to do on their own.
It’s a sad and frustrating reality that people can peddle low quality products online and be rewarded with profit but it’s a simple fact.
Why You Need To Build Relationships
The beautiful thing is that you can take advantage of the same principles of building strong relationships to bolster the sales of your great products.
Instead of spending hundreds of dollars on the latest information product to come through your inbox, consider ways to build your network.
Pat Flynn talks about his concept of “being everywhere” and thinking outside the blog.
This is seriously great advice.
If you spend an hour writing your latest blog post, spend another 2 hours reaching out to people in your niche and making a connection. By building relationships with people in your niche and cross-promoting each other’s content and products, you are going to be miles ahead of your competition.
Make the effort to reach out to “non A-list” bloggers who are still building up their audience and start to form the foundations for relationships that could prove very fruitful down the line.
There are very few successful bloggers out there who don’t have a network of people evangelizing their content and helping them promote their products.
It isn’t enough to just create epic shit and hope that the masses will beat a path to your URL.
Build strong relationships and with those people you can build great businesses together.
Have you spent enough time building relationships in your niche? Have you mapped out a strategy on how to expand your network and strengthen your online presence?
Let us know what’s working for you in the comments!
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