How I Create, Promote and Profit From A New Information Product Every Week – Part Five

Today we’re going to talk about the fifth and final phase of the S.M.A.L.L. report system but first let’s recap what we’ve covered so far.

In part one we talked about how to SELECT a market that contains customers who will make repeated purchases from you.

Then in part two we moved on to how to MEASURE interest in your chosen market. We talked about how to determine what your market wants and what is currently available.

In part three we got into some of the fundamentals on how to AUTHOR your report. I shared with you a simple sentence that can kickstart your small ebook idea and help you get “unstuck” as you begin to write.

In the fourth part I told you why you should always LOOK to repeat. We talked about how one small report isn’t going to make you rich in and of itself but writing 4 or 5 reports to sell to the same customers has the potential for huge profit.

Today I’m going to share with you the final phase of the S.M.A.L.L. system which is all about how to LEVERAGE your assets.

S – SELECT a viable market.

M – MEASURE interest.

A – AUTHOR a report.

L – LOOK to repeat.

L – LEVERAGE your assets.

Step 5 – LEVERAGE your assets.

This is where things get very interesting indeed.

When you have taken the time to write several of these small ebooks it’s time to do 3 things that will exponentially increase your profits.


This is all about taking several of your related reports and packaging them into a high-priced offer ($97 and up).


This includes enhancing the value of your reports and offering them as physical products available by mail (from sites like CreateSpace).


Another way to profit is to turn your small report packages into coaching programs and membership sites.

These 3 principles have the potential to bring your business to the next level – all from leveraging work you have already done.

If you were to sit down and decide to write a $97 system on weight loss or a $27/month membership site on Pay Per Click marketing, I think it’s fair to say you’d be pretty overwhelmed and intimidated.

But if you use the S.M.A.L.L. system to break it down into small, easy chunks that you can accomplish in a single day rather than weeks or months, not only are you much more likely to actually do it but you’ll also see quicker return on your time investment.

I can’t stress this enough.

If you start today and get a small report or ebook done and online to sell – you can be making money online in a few days from now. Simple as that.

As is the case with any venture worth doing that has the potential to make a huge difference in your life, it’s guaranteed not to work if you don’t do the work.

Start off small and write about something you’re familiar with.

If you don’t have experience writing sales letters and putting up websites then use the Amazon Kindle store to get your first small ebook in front of your market.

The time has never been better to make your mark online and to create a passive income generating business for yourself.

There are millions of people out there with countless problems looking for solutions on the internet even as you read this.

Present them with a solution and show that you are a person who provides value and you’ll have a repeat customer. Build your business from there and you’ll be off to a great start.

As always, if you have any questions at all about any step of the S.M.A.L.L. system or marketing in general, don’t hesitate to get in touch.

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